Higher Education Marketing Agency and Consulting Firm
We are the student journey makers.
Campbell Learn transforms the student journey with personalized, story-driven strategies to increase enrollments, boost engagement, and reduce melt.
We are the student journey makers.
Campbell Learn transforms the student journey with personalized, story-driven strategies to increase enrollments, boost engagement, and reduce melt.
the problems we solve
scroll 
Declining
Enrollments
Institutions struggle to increase enrollments, directly impacting their revenue growth and financial stability.
Rising Competition
and Costs
Increased competition and advertising expenses make it harder to stand out and hinder ROI.
Lack of Personalized
Engagement
Without compelling, personalized student journeys, institutions miss opportunities to connect with prospects.
Resource
Constraints
Overstretched teams lack the time and focus for strategic, creative marketing efforts.
The Campbell Learn Solution 
Empowering Higher Ed with Story-Driven Marketing & Fractional CMO Consulting
Campbell Learn empowers higher education with a unique blend of story-driven marketing and fractional CMO consulting. Inspired by Joseph Campbell’s Hero’s Journey, we craft and execute engaging student narratives while providing strategic marketing leadership to optimize each stage of the enrollment journey. This integrated approach enhances engagement, drives enrollment growth, and ensures your institution stands out in a competitive landscape.
How We Boost Enrollments and Improve Marketing ROI 
scroll
Fractional CMO Services
Acting as a fractional Chief Marketing Officer (CMO), we provide strategic marketing consulting to help institutions develop and refine their overall marketing strategies.
Creative Engine
Our comprehensive creative engine seamlessly integrates with your team to continuously deliver all the content and marketing assets needed throughout the student journey.
Dynamic Journey Refresh
Our approach focuses on understanding students on a deeper level to personalize content across the entire journey and optimize marketing strategies every quarter.
Marketing Execution
If your institution lacks capacity or an internal team, we can integrate with your operations to provide full-spectrum digital marketing support, ensuring all your needs are met from strategy to execution.
PREVIOUS WORK 
Transform Your School’s Enrollment with a Powerful Identity and Story
The Raise Your Hand campaign for American University’s School of Education helped improve KPIs at all stages of the funnel and exceed enrollment goals
Resilient Community Stories Drive Online MSW Enrollment Success
The marketing strategy and creative solutions of the Stand with Survivors campaign enabled Tulane University’s Online MSW program to surpass enrollment goals
USD’s Storytelling Strategy Fuels Global Enrollment Growth
Creative storytelling showcases University of San Diego’s global business focus across the entire student journey, boosting enrollments
Learn how we can tell your story
The Cambell Learn Story
Founded in 2022 by Joseph Lapin, Campbell Learn empowers universities, agencies, and ed-tech organizations to boost enrollments and maximize ROI through agile, story-driven marketing strategies.
DISCOVER YOUR
call to adventure 
With over a decade of industry experience, including work with OPMs and leading institutions like American University, Tulane University, and Harvard Kennedy School, Campbell Learn is a higher education marketing agency and consulting firm that has a deep understanding of higher education and how agile strategy and narrative-driven experiences scale enrollments and inspire growth.
schedule a free consultation
Fill in this form and we will contact you promptly to discuss your unique needs and how we can tell your story.
You can also call us at 904-339-5046 .
LET US HELP
TELL YOUR STORY
"*" indicates required fields
Campbell Learn Insights 
Announcing the Launch of Campbell Learn: A New Vision for Higher Education Marketing
Higher Education Branding | The Need to Go Beyond the Obvious
