about campbell learn
Transforming Higher Education Marketing Through the Power of Storytelling
Campbell Learn is a higher education marketing agency and consulting firm transforming the student journey with personalized, story-driven strategies to increase enrollments, boost engagement, and reduce melt.
With over a decade of industry experience, including work with OPMs and leading institutions like American University, Tulane University, and Harvard Kennedy School, Campbell Learn has a deep understanding of higher education and how agile strategy and narrative-driven experiences scale enrollments and inspire growth.
Meet Joseph Lapin
Hello! I’m Joseph Lapin, founder of Campbell Learn.
With over 12 years in higher education marketing, I’ve had the privilege of working with some of the most prestigious institutions, leading strategies that drive enrollment growth and help universities stand out in crowded markets.
Fueled by this passion for storytelling, I contributed to esteemed publications like the Los Angeles Times, Slate, and Salon, and published my own fiction, nonfiction, and poetry. These experiences honed my ability to craft stories that resonate deeply with audiences, a skill that would later become the cornerstone of my approach to marketing.
Years later, while helping to build Circa Interactive, an agency that was later acquired by Archer Education, I recognized a significant gap in how higher education institutions communicated their unique strengths and engaged with prospective students. Despite their diverse missions, many institutions struggled to differentiate themselves in a crowded marketplace. Traditional methods like social media campaigns and paid advertising often failed to create genuine engagement, resulting in stagnant enrollments and inefficient marketing spend.
By putting each student at the center of their own story and positioning each institution as the guide, Campbell Learn uses storytelling to create authentic, emotionally resonant connections. This approach not only improves advertising metrics but also fosters meaningful relationships between institutions and students.
Higher education is where this work runs deepest, but it isn’t the whole practice. Campbell Learn brings the same story-led growth to companies and institutions being reshaped by AI, and I write about the human side of it every Sunday at josephlapin.com.
Contact Us Today! Call 978-729-0872
*Disclaimer: Campbell Learn has no affiliation with Joseph Campbell Foundation, and our work is not endorsed by them in any way.
Our Mission 
Transforming higher education marketing through compelling storytelling, empowering institutions to stand out and grow their enrollments, while guiding students on their transformative educational journeys.
Campbell Learn Values 
At Campbell Learn, we uphold integrity, innovation, collaboration, and excellence, guiding us to deliver transformative storytelling and impactful marketing solutions for higher education.
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Creativity
We craft compelling narratives that make universities stand out and deeply engage students, transforming their educational journeys through the power of story.
Agility
We swiftly adjust our marketing approaches to meet the evolving needs of higher education, ensuring our strategies remain relevant and student-focused.
Marketing Mastery
We deliver expert marketing solutions tailored to highlight student experiences, driving enrollment growth and maximizing return on investment for our clients.
Personalization
We create customized marketing strategies that resonate with diverse student populations, fostering meaningful connections and enhancing engagement that puts the student at the center of the experience.
Bold Innovation
We embrace cutting-edge technologies and creative methodologies to develop unique marketing campaigns that prioritize student experiences and outcomes.
Empowerment
We empower universities and students alike by providing the tools and strategies needed to achieve their marketing and educational goals efficiently and effectively.
Leadership
We lead the higher education marketing industry with strategic excellence and innovative practices, advocating for student-centric approaches in all our initiatives.
Learning
We commit to ongoing learning and data-driven decision-making to refine our strategies, ensuring our marketing efforts consistently enhance student success and institutional growth.
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