By Joseph Lapin This past November brought two monumental changes to my life—one personal, one professional. On November 1, my wife and I welcomed our daughter into the world, officially making me a “girl dad.” Taking time off to focus on family gave me the clarity to reflect on what matters most and inspired me...
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Higher education is in a state of transformation. With increasing competitive pressures, institutions need more than traditional metrics and direct marketing efforts to succeed. Over the past few months, higher ed influencers have been pointing out that relying solely on old KPIs and direct marketing isn’t enough anymore. Emotional higher education branding and storytelling are...
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Higher education is transforming rapidly as institutions adapt to evolving student expectations and the demands of the digital age. In this competitive landscape, digital marketing has become a vital tool for universities to connect with prospective students, drive enrollment, and build meaningful relationships. However, it’s not enough to simply understand digital marketing—universities must innovate and...
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Higher education marketing departments face a daunting challenge: growing SEO performance while building brand awareness, all while being asked to do more with fewer resources. Traditional PR or SEO strategies alone often fall short, and this is where Digital PR steps in—a solution that bridges the gap between brand growth and search visibility. By integrating...
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Influencer marketing is undeniably powerful, with more than 75% of brands now allocating a dedicated budget for influencer campaigns. Yet, higher education marketing still lags behind in effectively leveraging this strategy. With countless institutions vying for the attention of prospective students, finding an authentic way to stand out is more important than ever. The key...
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Higher education marketing faces significant challenges—rising customer acquisition costs, increasingly difficult enrollment goals, and an overwhelming sea of sameness. Competition has never been fiercer, and traditional marketing tactics are often not enough to break through the noise. Imagine you’re trying to connect with prospective students bombarded by countless ads every day—how do you stand out?...
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