Higher education is in a state of transformation. With increasing competitive pressures, institutions need more than traditional metrics and direct marketing efforts to succeed. Over the past few months, higher ed influencers have been pointing out that relying solely on old KPIs and direct marketing isn’t enough anymore. Emotional higher education branding and storytelling are...
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Higher education marketing faces significant challenges—rising customer acquisition costs, increasingly difficult enrollment goals, and an overwhelming sea of sameness. Competition has never been fiercer, and traditional marketing tactics are often not enough to break through the noise. Imagine you’re trying to connect with prospective students bombarded by countless ads every day—how do you stand out?...
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