By Joseph Lapin If I was working within a university or at an OPM and in charge of shaping the future of higher education marketing, here’s what would keep me up at night in 2025: the old playbook isn’t just outdated—it’s on fire. Students don’t trust it, paid ads can’t drive revenue like they used...
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Higher education is transforming rapidly as institutions adapt to evolving student expectations and the demands of the digital age. In this competitive landscape, digital marketing has become a vital tool for universities to connect with prospective students, drive enrollment, and build meaningful relationships. However, it’s not enough to simply understand digital marketing—universities must innovate and...
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Higher education marketing departments face a daunting challenge: growing SEO performance while building brand awareness, all while being asked to do more with fewer resources. Traditional PR or SEO strategies alone often fall short, and this is where Digital PR steps in—a solution that bridges the gap between brand growth and search visibility. By integrating...
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Influencer marketing is undeniably powerful, with more than 75% of brands now allocating a dedicated budget for influencer campaigns. Yet, higher education marketing still lags behind in effectively leveraging this strategy. With countless institutions vying for the attention of prospective students, finding an authentic way to stand out is more important than ever. The key...
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